Briefs

Brief 1 | Oct 2011: "Keep the World Cool"


Judge:

Rei Inamoto, Chief Creative Officer AKQA

Released:

Oct 1, 2011

Submission Deadline:

Oct 31, 2011


Brief: 

Global Warming is real. Summers are getting warmer. Snow is melting. Storms are getting heavier. We can no longer deny the evidence.

Come up with an idea that would make people across the world turn an action into a habit. It could be:

  • Saving energy
  • Planting trees
  • Driving less
  • Etc

Find an organization(s) of your choice - for-profit or non-profit - to work with in order to spread the action.


Judge's Criteria:

Insight + Idea + Innovation:

  • What is the insight?
  • What is the idea? Is it simple? Is it big?
  • Is it innovative? 


About the Judge:

See Rei Inamoto's bio here.