Judge: Nick Law (R/GA, Chief Creative Officer, North America)

Month: May 2011

Link: Round 8 Brief


Project Glass Brief


Student
Gold (25 Points) 

Four Eyes Plus Two (Bergs School of Communication)
"Google Eye


Student Silver (18 Points) 

Thomas Eltvik & Torstein S. Skogedal (RMIT University, Melbourne, Australia)
"Google Migrate"


Student Bronze (15 Points) 

There were no Student Bronzes awarded for this round.


Student Shortlist (10 Points)
Four Eyes Plus Two (Bergs School of Communication)
"Google Swtich"

Four Eyes Plus Two (Bergs School of Communication)
"Eye Catch Her


Participation (5 Points)

All other entries have been recorded and awarded 5 Participation Points. 



Jai Alai Brief


S
tudent Gold (25 Points) 

Martin Baker, Roderick Jensen, Peter Jostrand, Josh Shelton (The Creative Circus)
"JAI ALAI Midnight


Student Silver (18 Points) 

Cat&Mig (University of Technology, Sydney; DM Creative School)
"Follow the Lefties"



Student Bronze (15 Points) 

Courtney Bante, Noah Blinder, David Harper (Creative Circus)
"Extreme Jai Alai"


Student Shortlist (10 Points)

Hector Bauza, Daniel Nicholas (Miami Ad School)
"Unleash JAI ALAI"

Participation (5 Points)

All other entries have been recorded and awarded 5 Participation Points. 



Nick Law's Comments

"The responses to both briefs went way beyond classic advertising and standard mass communications. It’s no surprise a group young creatives understood how to engineer attention with social media; perhaps more impressive was the number of innovative business ideas. It seems to me that here is a generation of creative thinkers that have no trouble bridging media that communicates with software that enables.

Congratulations to all of the participants on the quality and fearlessness of the ideas entered. The great transition our industry is going through will be inherited by an impressive group of people."