October Brief


Judge:

Johan Vakidis, Executive Creative Director, AKQA Shanghai

Released:

Oct 1, 2012

Submission Deadline:

Oct 31, 2012

Results

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Brief: 

Overpopulation is affecting many cities around the world. It affects transport, traffic, personal space and contributes to pollution of cities and air quality.

Come up with an idea that would help: crowd control, traffic control and in-turn, ultimately curb pollution. It could be:

  • Urban planning ideas
  • Traffic control ideas around eliminating gridlock
  • Alternatives to driving
  • A service allowing people to ease through daily overpopulation
  • Etc

Find an organization(s) of your choice - but ensure what is delivered is a branded product or service.


Judge's Criteria:

Insight + Idea + Innovation:

  • What is the insight?
  • What is the idea? Is it simple? Is it big?
  • Is it innovative?


About Johan Vakidis

Johan Vakidis is an integrated creative director, designer by default and is considered to be one of the top digital marketing experts in China. Johan is currently the Executive Creative Director of AKQA’s Shanghai office but travels throughout Asia and the rest of the world to build creative excellence on a wide range of local and international clients across the region including Unilever and Nike. In his free time Johan enjoys time with his family and often judges at award shows and lectures throughout the region.

Johan previously served as the National Executive Creative Director for OgilvyOne China. During his eight and a half year tenure at OgilvyOne, Johan worked on key accounts such as adidas, IKEA, Philips & Volkswagen to mention a few.

Prior to OgilvyOne, Johan worked as creative head for a dot.com, and prior to that worked as an arts and multimedia lecturer at a world renowned design institute.