Oct 1, 2011
Rafik Belmesk of lg2 (Montreal) taps Rei Inamoto (AQKA, CCO) and Graham Kelly (ECD, OgilvyOne India) to launch Young Glory - the first international creativity competition to reward consistency.
AKQA Chief Creative Officer Rei Inamoto has helped launch the first worldwide creative advertising competition dedicated to creative consistency, in association with Canadian industry member Rafik Belmesk.
Dubbed ‘Young Glory’, the worldwide competition gives students and advertising professionals under 30 the chance to respond to a 8 briefs, set by 8 giants of the industry over 8 months. Each month an international industry leader sets and judges their own brief, whilst participants receive points for placing high in the judging. At the end of 8 months the participants with the most points (i.e. the most creatively consistent) will be crowned. School of the Year and Network of the Year will also be crowned based on points accumulated across all participants.
There are numerous advertising award shows for emerging talents but none focus on rewarding consistency, despite it being one of the most important traits an employer and client wants from a creative. This is the reason many big industry names have come on-board to be part of Young Glory. Young Glory also provides the rare opportunity for participants to get their work in front of a big industry name every month - and for only USD $10 per entry.
Inamoto is the inaugural judge and his brief is live now for the month of October. He will be followed in November by one of the foremost exponents in the digital/integrated space Graham Kelly, ECD, OgilvyOne India and Founder, GKIM. The other 6 judges will be revealed month by month.
Young Glory was set up by Brendan Graham and Rafik Belmesk. Graham is currently a Copywriter and ‘Strategy Guy’ across Soap Creative’s Sydney and Los Angeles offices and has experienced the value of winning student awards first hand (including selling a Clio-winning idea for the game franchise Halo to Microsoft). Belmesk spent some time at ihaveanidea launching the Tomorrow Awards (the first category-neutral international award show) and Giant Hydra (an online mass collaboration tool for agencies), before joining lg2 in Montreal as a Strategic Planner.
For more information contact Rafik Belmesk at Rafikb@youngglory.com or at 1.514.910.5695