Judge: Gav Gordon-Rogers (CD, Wieden+Kennedy London / LBi Edinburgh)
Month: Janurary 2012
Link: Round 4 Brief
Student Silver (18 Points)
Daniel & Haley (Miami AdSchool)
"Drop a Nickel"
Student Bronze (15 Points)
Student Shortlist (10 points)
JoÃ£o Santiago a.k.a. Coollateral Mind
Participation (5 Points)
All other entries have been recorded and awarded 5 Participation Points.
Gav Gordon-Rogers' Feedback
The idea of creative consistency is a really great starting point for a young talent award. How many one hit wonder pop acts have there been? It's the artists that consistently produce great work that end up being remembered.
I was surprised by the entries on a few counts. First, there were a lot of them. A lot more than I was expecting. Second, they were nearly all good quality. And finally, there were a few ideas that kept reappearing. Perhaps I shouldn't have been surprised by this last one, but it stumped me for a while. Is an idea worth less because more than one person has suggested it? That's the way it often works in the famous awards shows. In answer to this brief one of the best and most straightforward concepts was proposed multiple times in both the Student and Professional categories. For me, the idea of Wikipedia auctioning, 'selling' or allowing individuals to sponsor their articles was a really simple and direct way to raise money without selling out. Who wouldn't want to own The World? Or become King of Prince? Or even the official sponsor of Happiness?
I wanted to recognise everyone who came up with that solution in one form or another, so that's why I've awarded so many Bronzes.
Thanks to all the participants for their ideas - and of course we'll report back if Wikipedia choose to consider taking any of them on.