Dhaval Bhatt, partner, creative director, rethink

Dhaval is a Partner and Creative Director at one of Canada’s most awarded agencies, Rethink, where he leads accounts like IKEA, MolsonCoors and Scotiabank. In a previous life he helped launch North America’s fastest growing agency startup, No Fixed Address, as well as worked for some of the country's top shops like John St. and Cossette.

His work has been awarded at every major international show, including One Show, Cannes Lion, D&AD, Webby and Clio. It has also been featured in multiple mainstream outlets like The New Yorker, Time Magazine, Wall Street Journal, Ted Conference, Mashable, Fast Company and The Huffington Post, just to name a few.

In addition to his responsibility at Rethink, Dhaval is also on the Board of Directors at the Art Advertising and Design Club of Canada (ADCC) as well as the Diversity and Inclusion Board of Strategy Magazine..

BRIEF: get the world vaccinated

Come up with an idea that encourages more people to get vaccinated.

Context: Covid-19 has had a profound impact on our lives. And while lockdowns were the only measure we had when the pandemic first started, we now have vaccines that have been around for almost a year. Yet, only 34% of the world is fully vaccinated. Even in a country like Canada where the vaccines are readily available for every eligible citizen, only 71% of the population is fully vaccinated.

The task: Come up with an idea that encourages those still hesitant to get the Covid-19 vaccine. It can be anything. A social idea, a stunt, a poster... anything. As long as it's something that has the potential to get a ton of earned media. Good luck!

Responses to Brief 1 due Oct 31, 2021 11:59pm (Los Angeles time)