Round 7 of 8: March
Louis-Philippe Tremblay.
EXECUTIVE Creative Director, N/A BROOKLYN/MONTREAL
My name is Louis-Philippe but everyone calls me LP.
I’m a French Canadian from Montréal.
I used to play relatively loud music.
I quit the band to make ads.
I thought I would never leave Montréal, but ended up living in San Francisco, London, New York and Toronto.
I met my wife in London. She’s Canadian too but doesn’t speak any French.
I’ve had the chance to work with some of the greatest brands in the world.
These days you can find me happily living with my wife and toddler in Brooklyn… We’re working on his French.
I’ve won a bunch of funny looking awards: lions, sharks, roosters, crystals, pencils, pencils sharpened on both sides…
Over the years I’ve created a load of ads, but I’m particularly proud of a film that I made with one of my favorite directors to try to save lives.
Something was missing simply making ads, I wanted to use my skills toward a better cause. So I joined N/A in their mission to change the World, creating ideas that have a positive social impact.
We still haven’t figured out how to change the world, but we’re working on it, one partner at a time.
BRIEF: LET'S SAY NO
“Create a social movement that will rally the World against the IOC and Olympics.”
The Origin
Olympism is a philosophy of life, which places sport at the service of humanity.
The goal of the Olympic Movement is to contribute to building a peaceful and better world by educating youth through sport practiced without discrimination of any kind. These values used to be conveyed at the time of the Olympic Games.
The Problem
But over the years the Olympic Games became a massive corporate travesty, overpowered by sponsors muzzling the freedom of expression, and disrupting the local economy rather than enriching it as is promised. Worst, they close their eyes to the human right abuses of its host countries - contradicting the principles of human dignity and non-discrimination that are at the core of the Olympic movement.
The Opportunity
It’s time to say no to the Olympics. At the eve of Rio 2016 and the economic and pollution concerns associated with the organization, we have an opportunity to disrupt the event in a big way and, more importantly, to make it clear to the IOC and the corporations profiting on the back of taxpayers and athletes that we don’t want the sporting event in any city, any country.
The Solution
We need to create a protest social movement that will ignite public opinion to voice our discontent and rally the World against the IOC and the Olympics.
Inspiration
No Boston Olympics movement: http://www.nobostonolympics.org/
Deadline: 11:59pm, Mrch 31st 2016 (Pacific Daylight Time)