Round 4 of 8: December

Judge: Amir Kassaei

Worldwide chief Creative officer, Ddb

“Thanks to everyone who submitted their ideas. I think the sheer number of entries indicated that the topic was at least as enticing as it is relevant.

There were a lot of similar ideas – and some that were really out there. Partnerships with Google and Durex were the most common. I was most impressed with the student ideas.

The challenge was really quite difficult. It really makes you think about how we communicate with each other when discussing a topic that isn’t talked about and is so masked in innuendos and gender bias. And focusing particularly on the young generation, it’s even more elusive.

In the end it was as always a question of freshness and what ideas would really work, both the technology and relevance to people’s lives."

- Amir