Round 4 of 8: January

nedal ahmed, senior copywriter, wieden+kennedy amsterdam

Nedal has worked on everything from Slurpees to sanding equipment during her time at agencies like BBDO and Droga5 in New York, and 72andSunny in Amsterdam. Her work has helped spark cultural conversations beyond advertising and earned honors that include a Cannes Lions Film Grand Prix and the Emmy for Outstanding Commercial. She’s been named a Next Creative Leader by The One Club, one of Forbes 30 Under 30 in advertising and marketing and Ad Age’s Creative of the Year in 2019. She has somehow become an astrology influencer on Instagram and is currently a senior creative at Wieden+Kennedy. 

BRIEF: VERO

Brand: 

VERO

Background:

Social media giants like Facebook, Google, Twitter and TikTok have been under a lot of scrutiny lately. Many say they have too much power, and their algorithms create echo chambers that fuel divisions. But of course, most of us still use these social networks because we don’t feel that there are any viable alternatives. 

What is VERO: 

VERO is an ad-free, algorithm free social network, which describes itself as  “optimized for connection, not addiction, putting you in total control.” 

Target:

Millenials and Gen-Z  (and those they want to follow).

Your challenge:

Come up with an idea that would get people to sign up for VERO. You can go serious, or you can go silly. It doesn’t matter, as long as it gets people to think differently about their social networking habits. 

Considerations: 

It may be helpful to watch the Netflix documentary The Social Dilemma to get a deeper understanding of why algorithms (which are generally created to better target the ads we make) can be dangerous and why an app like VERO would be different than the big social networking apps.

Deadline for Submission: 11:59PM PST (Los Angeles time) on January 31st, 2021.

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