Round 5 of 8: February

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NAHEEL JAWAID, JESSIE SOHPAUl & JUAN HENAO, designers, google

Naheel Jawaid

Naheel is a designer focussed on what’s next in culture and technology.

His day job is working on the future of wearable devices at Google NYC. By night, he leads design for a hop-hop focussed Youtube channel and runs his own channel where he teaches everyday people how to think like a creative in big tech.

Jessie Sohpaul

Jessie is an experience designer and artist.

Previously working at R/GA and then Google, he now focuses on the reservation and booking experience on Google Maps. After work, he creates art and apparel by exploring his South Asian roots through traditional and contemporary media.

Juan Henao

Juan is an interaction designer who’s interested in how technology should help people spend less time staring at screens all day.

He works on parental control tools at Google to help families develop healthy digital habits & create a safer space (online) for kids. Off work hours, Juan spends his time taking care of a puppy named Louie 🐶



Deadline: February 28th 2021 at Midnight PST.

BRIEF: Raise adoption for contact tracing apps

Background

There’s no one simple catch-all solution for a global pandemic. But as creatives we can try to solve tough targeted problems as part of a larger mitigation strategy.

This month you’ll be exploring how we might raise adoption of contact tracing apps for use now and for future pandemics.

Key Challenges

Three key issues you should consider with the current messaging around contact tracing apps

  1. Awareness → many people just don’t know that these exist

  2. Lack of clarity → people don’t understand how it works

  3. Fears around data privacy → people are scared and very often misinformed of the privacy implications

Framing the brief

The way you frame the brief and the solution is up to you. Whether you decide to create a local tiktok campaign to raise adoption among Gen Z in your borough of NYC or add a feature to incentivize the general population in India, we’ll be judging you on 3 factors:

  1. How well does you solution fit the target you chose

  2. Feasibility of your solution

  3. Creativity and depth of insights

Some reading

We encourage you to read about the current efforts around contact tracing apps to see what’s worked and what hasn’t:

Also learn about how contract tracing apps work to ensure privacy

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