Round 2 of 8: October
Judge: Colleen Harlan
Creative Director, R/GA NEW YORK
"I was looking to be stunned and moved. Changing deep-seated beliefs requires of the campaign a herculean effort. A spark that leads to an epiphany that ushers in a new way of thinking. The best of the bunch delivered on that in varying degrees.
Due to the nature of the brief, I favored campaigns that didn’t ask too much (or anything) of the public and spoke to them where they already were.
Common themes proliferated, such as using social networks to connect with refugees. It makes sense and it’s a good place for a message like this. Some suffered from being too small and failed to demonstrate impact. I awarded those that would have really surprised people and in some cases, established relationships with the refugees.
All in all, the majority of work came from an interesting place. Many campaigns needed that extra push to get to solid ground. Because this is a competition, I awarded those that were closer to being fully formed and executable.
Thank you and keep at it."
- Colleen
Gold (25 points)
Professional
"CITIZEN CAMP"
Team: Zara Kok & Selena Soh
Agency: Freelance
Location: Singapore
Student
There were no Student Golds awarded this round.
Silver (18 points)
Professional
"SPACE TRADE"
Team: Anna Goh & Siti Khalid
Agency: Dentsu Singapore
Location: Singapore
"MAKE LEMONAID"
Team: Jason Maggs & Alex Ryan
Agencies: Mindshare & Universal McCann
Country: New York, USA
"DESTINATION: NOWHERE"
Team: Devin Hilgenkamp & Hannah Levitan
Agency: DigitasLBI
Country: Chicago, USA
Student
"Comment for the refugess"
Team: Abel Aga & Andreas Bastian Nordberg
School: Westerdals OSLO ACT
Country: Oslo, Norway
Bronze (15 points)
Professional
"'SOCIAL' MEDIA"
Team: Nuno Fonseca & Jorge Marques
Agency: Freelance
Location: Felgueiras, Portugal
"A MILE CLOSER TO HOME"
Team: John Wrend & Jonathan Yurek
Agencies: Ogilvy Chicago
Location: Chicago, USA
"VIRGIN UNWELCOME CAMPAIGN"
Team: Debbie Jonah Pan & Vicky Lu Mo
Agency: Art Center College of Design
Location: Pasadena, USA
"THE FRIEND OF YOUR FRIEND'S FRIEND"
Team: Roman David & Matyas Jancsi
Agency: Republic Group
Location: Budapest, Hungary
Student
"UNHCR x LinkedIn"
Team: Benson Rong & Andrew Kim Los Angeles
School: Art Center College of Design
Location: Los Angeles, USA
"WINTER BIRDS"
Team: Zuheir Kotob
School: Miami Ad School
Country: Miami, USA
"EMPATHY 2015"
Team: Simona Szabados
School: Art Center College of Design
Location: Pasadena, USA
"UNITED NATIONS VIRTUAL UNIVERSITY"
Team: Ryan Kinder & Gabe Sehringer
School: Umass Amherst
Country: Amherst, USA
Finalist (10 points)
Professional
"#NOTSODIFFERENT"
Team: Patrick Anderson
Agency: R/GA Sydney
Location: Sydney, Australia
"What happens in the darkness?"
Team: Nuno Fonseca & Jorge Marques
Agency: Freelance
Location: Felgueiras, Portugal
"THE REFUGEE WAY"
Team: Mourad Bouaziz & Romain Joveneau
Agency: Bleublancrouge
Location: Montreal, Canada
"Football Beyond Borders"
Team: Melvin Wong and Kason Tan
Agencies: TBWA\ Singapore and DDB Tribal Worldwide
Location: Singapore
"Homemates"
Team: Federico Lommi and Vittoria Tonelli
Agency: saatchi&saatchi Italy
Location: Milano, Italy
"What you save"
Team: Mikey Ford & Dave Cashin
Agency: Personal
Location: Sydney, Australia
"#makespace"
Team: Will Winter-Irving & Kate Allan
Agency: R/GA Sydney
Location: Sydney, Australia
"Alan"
Team: Luke Sweet and Mitch Crowe-Hardy
Agency: 303LOWE
Location: Perth, Australia
"Google Get Me Home"
Team: Colby Spear & Line Johnsen
Agency: Ogilvy & Mather
Location: New York City, USA
"That Feeling Called Home"
Team: Rahil Shah & Varun Sharma
Agency: FCB Ulka Advertising Pvt. Ltd.
Location: Mumbai, India
"Al Jazeera"
Team: Megan Kras & Leonardo Gonzalez
Agency: Publicis/TBWA
Location: Toronto, Canada
"Brief 2 - Refyougees"
Team: Emil Cholich & Shaun Thomson
Agency: Longtail and Whybin/TBWA
Location: Sydney, Australia
"Refugees Pact"
Team: Matteo Capaldi & Alice Chiapperini
Agency: akqa
Location: Portland, USA
"Unlock To Unblock"
Team: Pearlyn Chiam & Tan Jeannette
Agency: Saatchi & Saatchi Singapore & J. Walter Thompson Hong Kong
Location: Singapore & Hong Kong
"Facebook Syrian Match"
Team: Debbie Jonah Pan & Vicky Lu Mo
Agency: Art Center College of Design
Location: Pasadena, USA
"Game On for Syrian Refugees"
Team: Son Huynh & Linh Nguyen
Agency: Saatchi & Saatchi Vietnam
Location: Ho Chi Minh, Vietnam
"The bond within"
Team: Matteo Capaldi & Alice chiapperini
Agency: akqa
Location: Portland, USA
"Traffic"
Team: Teo Hong Jun & Sim Li Jing
Agency: DDB & UP BrandBuzz
Location: Singapore
"Torn Apart"
Team: June Fond & Ben Ong
Agency: The Secret Little Agency
Location: Singapore
"The One Thing"
Team: Delia Liang & Sai Nitivoranant
Agency: Whybin TBWA
Location: Sydney, Australia
"Reply For Refugees"
Team: May Linn Michaelsen & Melissa Kristiansen
Agency: Energy Pool, Kitchen / Leo Burnett Oslo
Location: Oslo, Norway
"Can't Go Back"
Team: Chris Connolly & Rosie Double
Agency: Clemenger BBDO
Location: Brisbane, Australia
"Shot on iPhone By Refugees"
Team: Lucy Logan & Holly Burgess
Agency: J Walter Thompson
Location: Melbourne, Australia
"The Most Precious Luggage"
Team: Rahil Shah & Varun Sharma
Agency: FCB Ulka Advertising Pvt. Ltd.
Location: Mumbai, India
Student
"Mind The WalL"
Team: Priscilla Lim & Samantha Ann Young
School: National University of Singapore & RMIT University
Location: Singapore
"The Real VoiceS"
Team: Rebecca Daniel & Marc Siese
School: Miami Ad School Mumbai
Location: Mumbai, India
"Broken City"
Team: Yury Apakidze & Alina Dmitriev
School: Wordshop
Location: Moscow, Russia
"Yana"
Team: Armin Jamak & Lili Bansagi
School: BGF
Location: Budapest, Hungary
"End Game"
Team: Christina Cecilie Anaya Jelstrup & Jesper Andreas Sichlau Arnaa
School: DMJX: Kreativ Kommunikation
Location: Copenhagen, Denmark
"The Invisible Currency"
Team: Rahul Rudra
School: Leeds College of Art
Location: West Yorkshire, England
"Care & Co"
Team: German Pardo & Ines Garcia
School: Miami Ad School Madrid
Location: Madrid, Spain
"UNHCR: All The Same"
Team: Pedro Gropo & Teresa Guggenberger
School: Miami Ad School Berlin
Location: Berlin, Germany
"Life of a refugee"
Team: Rushad Patel & Paloma Romero
School: Miami Ad School Mumbai & Miami Ad school Madrid
Location: Germany & India
"You are not Australian"
Team: Rodger Wang & Daniel Bell
School: AWARD School
Location: Brisbane, Australia
"Heroes Academy"
Team: Bruno Nogueira & Rodrigo D'Angelo
School: Miami Ad School São Paulo
Location: São Paulo, Brazil
"Holocaust or Syrian Civil War?"
Team: Heather Robertson & Corey Leifker
School: Chicago Portfolio School
Location: Chicago, USA