Round 4 of 8: December
Judge: Paul Maco
Founder, Apollo Studios
"When you work as a creative, you have a responsibility to have good, achievable ideas with a realistic potential for success.The first steps for validating any idea should be to answer yes to these basic questions:
Is it feasible for my brand, easy for the user, and achievable with resources at our disposal in a reasonable time-frame?
If your idea requires the collaboration of Bono or Jay Z, changing the logo or the functionality of Facebook, Coca-Cola or Google, it is most likely not a good one and you deserve to be punished for it.
Anyone can say: "Obama will sell tickets for my spaghetti dinner, it'll be a success !!!!"
I do not like this absurd idea of transferring the problem to someone else and getting an extraordinary collaboration that would guarantee success. In some cases, partnerships can be part of the brand strategy, but some of the examples I've seen got ridiculous. I rewarded the ideas that were the most achievable, and that could potentially be deployed to tackle this a global issue.
Thank you for participating, and congrats to all the winners. I really enjoyed going through all the work."
- Paul
Gold (25 points)
Professional
"The gift Sacrifice"
Team: Wendy Aw & Alan Choong
Agency: TBWA Singapore
Location: Singapore
"stop cooties"
Team: Alvin Koh Zhe Hao & Leonardo Yorinda Rusli
Agency: Freelancers
Location: Singapore
STUDENT
There were no Golds awarded this round in the Student category.
Silver (18 points)
Professional
"SOLVE THE PROBLEM"
Team: Pablo Cevallos and Aaron Georges
Agency: Freelance & Grey
Location: USA
"NAMEtag"
Team: Zara Kok & Selena Soh
Agency: Freelance
Location: Singapore
"Graduate like me"
Team: Wendy Aw & Alan Choong
Agency: TBWA Singapore
Location: Singapore
"the last fundraiser"
Team: Wendy Aw & Alan Choong
Agency: TBWA Singapore
Location: Singapore
"SPONSORED BY PASSION"
Team: Wendy Aw & Alan Choong
Agency: TBWA Singapore
Location: Singapore
"spell cheque"
Team: Alastair Flack
Agency: JOY Agency
Location: Australia
"THat awkward phase"
Team: Alvin Koh Zhe Hao & Leonardo Yorinda Rusli
Agency: Freelancers
Location: Singapore
"no uniform day"
Team: Ong Hui Yu & Lynette Lee Ai Ling
Agency: Freelancers
Location: Singapore
"skip school"
Team: Andreas and Felicia Hutabarat
Agency: Leo Burnett & Publicis
Location: Jakarta, Indonesia
STUDENT
"BREW ACADEMY"
Team: Stephanie Armstrong & Alexandra Krahling
School: Miami Ad School
Location: Miami, USA
"the public's school"
Team: Batara Bayu Soedarwanto & Kevin Wijaya
School: Nanyang Academy of Fine Arts
Location: Singapore
"books for a brighter future"
Team: Christina Cecile Anaya Jelstrup & Jesper Andres Sichlau Arnaa
School: DMJX - Kreativ Kommunikation
Location: Copenhagen, Denmark
"shared siri"
Team: Christina Cecile Anaya Jelstrup & Jesper Andres Sichlau Arnaa
School: DMJX - Kreativ Kommunikation
Location: Copenhagen, Denmark
"H-Art Project"
Team: Philippe O'Rourke and Liam Hoyle
School: OCAD University
Location: Toronto Canada
Bronze (15 points)
Professional
"google-less"
Team: Melvin Wong & Kason Tan
Agency: TBWA and DDB Singapore
Location: Singapore
"PLAY for school"
Team: Eric Djengue
Agency: Freelancer
Location: Paris, France
"penny for your thoughts"
Team: Teo Hong Jun & Sim Li Jing
Agency: DDB & Up BrandBuzz
Location: Singapore
"back to school"
Team: Toby Roberts and Joyce Kremer
Agency: Grey London
Location: London, UK
"the defundraiser"
Team: Kevin Nguyen & Alex Lumain
Agency: McGarryBowen & Droga5
Location: New York, USA
"Bottle rocket"
Team: Alvin Koh Zhe Hao & Leonardo Yorinda Rusli
Agency: Freelancers
Location: Singapore
"SELF FUNDING"
Team: Le Thi Bao Tram & Hai Anh Phan
Agency: Dinosaur
Location: Ho Chi Minh, Vietnam
"school in the house"
Team: Nuno Fonseca & Jorge Marques
Agency: Freelancers
Location: Felgueiras, Portugal
"interest for education"
Team: Julien Raimbault & Eric Sangarné
Agency: AKQA Berlin & Freelancer
Location: Berlin & Montreal
"kidd-o-matics"
Team: Alvin Koh Zhe Hao & Leonardo Yorinda Rusli
Agency: Freelancers
Location: Singapore
student
"insuring our future"
Team: Christina Cecile Anaya Jelstrup & Jesper Andres Sichlau Arnaa
School: DMJX - Kreativ Kommunikation
Location: Copenhagen, Denmark
"case real homework"
Team: Manuel Castillo & Enrique Torguet
School: Miami Ad School Madrid
Location: Madrid, Spain
"cause of all causes"
Team: Erika Jee & Gabe Woolidge
School: OCAD & Humber College
Location: Toronto, Ontario
"share an apple"
Team: Yuri Loong & Cindy Kuoch
School: RMIT University
Location: Melbourne, Australia
"budget cuts"
Team: Darwin Bamba & Yansong Wan
School: Academy of Art University
Location: San Francisco, USA
"spend it by mastercard"
Team: Ng Jun Wen, Larries & Kimberly Marion Tan Cordeiro
School: LASALLE College of Art
Location: Singapore
"not so fun"
Team: Santiago Lastra & Gregorio Cavazos
School: Miami Ad School Madrid
Location: Madrid, Spain
"happy school meal"
Team: Yury Apakidze & Alina Dmitrieva
School: Wordshop
Location: Moscow, Russia
Finalist (10 points)
Professional
"ad: on for public schools"
Team: May Linn Michalsen & Melissa Kristiansen
Agency: Leo Burnett & Kitchen
Location: Oslo, Norway
"unlimited limitless"
Team: Gerry Admiralindo & Wedhatama Pertiwi
Agency: JWT Jakarta
Location: Jakarta, Indonesia
"support public school"
Team: Baskara Ginanjar & Ignatius Andi
Agency: Fifth Avenue
Location: Jakarta Indonesia
"we're covered"
Team: Zara Kok & Selena Soh
Agency: Freelancers
Location: Singapore
"ebook club"
Team: Alistair Flack
Agency: JOY Agency
Location: Sydney, Australia
STUDENT
"back to class"
Team: Andreas Bastian Nordberg & Abel Aga
School: Westerdals Oslo Act
Location: Oslo, Norway
"let them be different!"
Team: Andrey Novoselov & Marina Luzina
School: Wordshop
Location: Moscow, Russia
"RAEDitRHIGT"
Team: Charlotte Blomsterpotte and Tora Uhrn
School: Westerdals Oslo ACT
Location: Oslo, Norway
"Homework god"
Team: Shifaa Farhain Sheikh, Maria Isaeva
School: Nanyang Academy of Fine Arts
Location: Singapore
"NOogle"
Team: Priscilla Lim & Samantha Ann Young
School: National University of Singapore & RMIT University
Location: Singapore
"rent-a-kid"
Team: Priscilla Lim & Samantha Ann Young
School: National University of Singapore & RMIT University
Location: Singapore
"learning together"
Team: Oscar Salazar & Gerardo Pinzon
School: Miami Ad School
Location: Mexico City, Mexico
"the gifted gym program"
Team: Bruno Francis & Mary Claire Stuart Mills
School: Humber College
Location: Toronto, Canada