Round 2 of 8: October

Judge: Matt Clack.

Creative Lead, Google Brand Studio San Fransisco

"Okay, so I gave you a really tough brief. But I feel like many of you rose to the challenge with some surprising thoughts that seemed to fall into a couple of themes:

Making DNA collection easier and more fun - Chewing gum, water, and condoms were just a few...
Communicating the value exchange for Medical Data - I saw a lot of ideas that involved turning off Google, paying with data instead of cash on Kickstarter, and getting people to share by giving Insurance benefits.

If I were participating in the brief, I would really think about if I'm communicating a full thought and giving enough weight to my idea. Some of you chose to enter videos and I found these didn't have the depth of thought to help me understand your full idea. We're in the business of communicating ideas and it's important to present your argument clearly. Perhaps you could consider using a slides presentation with videos as additional detail?

Finally, congrats to the folks who won! I was looking for gold winners that expanded thinking outside a singular execution and made the big idea extend and scale. A few of you really surprised me."

Thanks to everyone who participated in the October brief. I love Young Glory! It's important to do this kind of thing not only for your career but to continue expanding your thinking beyond simple tactical executions. Thanks to Brendan, Rafik and everyone at Young Glory for giving us all a chance to show off our creative talent. Keep up the good work!"

- Matt

Professional

Kickstart A Cure

Team: Phung Do & Justine Pelayo
Agency: BBDO Worldwide, New York
Country: USA

The Cure For Cancer Is In Your Hands

Team: Abigail Kalaya Kwek & Charissa Kow
Agency: TBWA\ Singapore
Country: Singapore

Share & Care

Team: Oscar Salazar & Fink Corpus
Agency: FELIPA Mexico City
Country: Mexico

The Data Donor's Discount

Team: Emma Ziesemer & Tom Kimmorley
Agency: Redsuit & next Thursday
Country: Australia

Student

TRASHCANCER

Team: Amalie Lang & Sabrina Hjort
School: Danish School of Media and Journalism
Country: Denmark

Professional

Stamp Out Cancer

Team: Alice Cogin
Agency: The Glue Society
Country: Australia

CO-encryption

Team: Joanne Chai Wen Lim & Polina Kadkina
Agency: JWT Singapore/ RedMart Singapore
Country: Singapore

Dr. Baby

Team: Shogo Kochi & Ippei Takizawa
Agency: Dentsu Isobar Inc
Country: Japan

#ShareTheCure

Team: Martin K. Ettrup
Agency: Nørgård Mikkelsen
Country: Denmark

Chew to Cure Cancer

Team: Nitin Menon & Amit Mithkar
Agency: Leo Burnett Mumbai
Country: India

8 Months

Samantha Harley
Host Sydney
Australia
Password: Host2016

Data for Data

Team: Carlo Clerici & DJ Davids
Agency: AKQA New York
Country: USA

MediBank

Team: Zoei Kayleigh Lim & Eunice Tan
Agency: Freelance
Country: Singapore

The Criminal Cure

Emma Ziesemer & Tom Kimmorley
Agency: Red Suit & next Thursday
Country: Australia

Something Worth Sharing

Team: William Towers & Ashleigh Kennedy
Agency: George Patterson Y&R Brisbane
Country: Australia

The Cure Next Door

Team: Ed Knight & André Muxagata
Agency: Union Digital
Country: New Zealand

Step Up to the Cure

Team: Judy Au & Drishti Khemani
Agency: DDB Singapore
Country: Singapore

Unzip the Cure

Team: Evan Miguel & Jose Ramirez
Agency: CP+B Boulder
Country: USA

Student

Your Undies Cure Cancer

Team: Jacob Newton & Jose Jover
School: Media Design School
Country: New Zealand

T he Cellfie Treatment

Team: Robertsy F. Gribkoff & Lirut Nave
School: Miami Ad SchoolNew York
Country: USA

data for data

Team: Malin Saarinen & Julia Gillgren
School: Yrgo Gothenburg
Country: Sweden

h elp ana

Team: Pablo Criado & Pamela Palacios
School: Miami Ad School Madrid
Country: Spain

merry spiritmas

Team: Maddie Rosenberg & Ela Kallonen
School: Miami Ad School Toronto
Country: Canada

Screen Shot 2016-12-24 at 11.03.48 AM.png

spit big data out

Team: Alexey Almazov & Irina Koreshkova
School: Wordshop
Country: Russia

s tick it to cancer

Team: Rahul Rudra & Jack McSwiney
School: Leeds College of Art
Country: U.K

PROFESSIONAL

lick and let live

Team: Alice Coginy
Agency: The Glue Society
Country: Australia

no cancer is a cliche

Team: Mark Starmach
Agency: Edelman Sydney
Country: Australia

g oogle + kickstarter project

Team: Nitin Menon & Amit Mithkar
Agency: Leo Burnett Mumbai
Country: India

kickstart fearless world

Team: Takeshi Kanamaru & Chiori Fujino
Agency: Dentsu Isobar
Country: Japan

s hare barber

Team: Kuzmichev Artem & Alexandr Kolesnikov
Agency: IKRA Moscow
Country: Russia

sharing is curing

Team: Lewis Aramayo and Simon Dalla Pozza
Agency: Ogilvy Sydney
Country: Australia

t he tooth fairy

Team: Samantha Harley
Agency: Host Sydney
Country: Australia

cure cancer with us

Team: Zoei Kayleigh Lim & Eunice Tan
Agency: Freelance
Country: Singapore

d ata donor

Team: Jason Ip & JC Pinheiro
Agency: FCB/SIX
Country: Canada

the perfect remedy for cancer

Team: Shoichi Seki & Satoshi Ichishima
Agency: ADK
Country: Japan

c ure positive

Team: Emma Ziesemer & Tom Kimmorley
Agency: Redsuit & Next Thursday
Country: Australia

a cure for a cure

Team: And & Ang
Agency: Freelance
Country: Singapore

r eal get well cards

Team: Francin Cruz & Robin Soukvilay
Agency: Traffik & McCann
Country: Canada

Screen Shot 2016-12-24 at 11.28.56 AM.png

Student

dnation

Team: Nicole Escamilla & Jacques Salazar
School: Miami Ad School Mexico City
Country: Mexico

c-cure

Team: Rea Jabara
School: Nuova Accademia di Belle Arti
Country: Italy

e xcel-erate the cure

Team: Maddie Rosenberg & Ela Kallonen
School: Miami Ad School Toronto
Country: Canada

nobel for everyone

Team: Aiken Hutcheson & Stan Lee
School: Media Design School
Country: New Zealand

Professional

t he saliva solution

Team: Lakshitha Ramesh & Aditi Rajagopal
Agency: Freelance
Country: India

anonymous cures

Team: Patel & Vishal Nicholas
Agency: Leo Burnett Mumbai
Country: India

#getbehindthe mask

Team: Poh Wee Koon & Ginger Chia
Agency: Freelance
Country: Singapore

b lood, sweat and tears

Team: Alice Cogin
Agency: The Glue Society
Country: Australia

the emojency

Team: Thomas Cadwalader & Gorkem Otman
Agency: Sköna Advertising
Country: USA

l ive saving 'savings"

Team: Hisako Nakagawa
Agency: Dentsu Isobar
Country: Japan

Password: 10312016

cancerex

Team: Liyana Hidhir & Hazyrah Mokhlas
Agency: Havas Singapore
Country: Singapore

cancer rediscovered

Team: Liyana Hidhir & Hazyrah Mokhlas
Agency: Havas Singapore
Country: Singapore

g oogle resolution

Team: Kunal Pardeshi & Maryann Rodrigues
Agency: Ogilvy and Mather & Leo Burnett Mumbai
Country: India

the world's most difficult game of concentration

Team: Mizumachi Yosuke & Saegusa Takahiro
Agency: Dentsu Isobar
Country: Japan

a mmo

Team: Patrik Beky & David Tollner
Agency: HPS Group Budapest
Country: Hungary

Password: ammo

Judge: Matt Clack.

Creative Lead, Google Brand Studio San Fransisco

Gold (25 points)

Professional

Student

Silver (18 points)

Professional

Student

merry spiritmas

Bronze (15 points)

PROFESSIONAL

Student

Finalist (10 points)

Professional

Student