Round 5 of 8: January
Judge: Matt Eastwood.
WORLDWIDE CCO, J. Walter Thompson
"Changing societal perceptions is hard. It’s a tough thing to do; to not merely highlight the issue of gender equality, but to come up with an idea that could actually help influence real change. That’s what I was looking for in the work. I was incredibly impressed with the standard of entries overall. The strategic insight, the quality of creative thinking and, in some cases, the overall execution was amazing. There were a number of ideas that cleverly infiltrated new media spaces in order to surprise viewers with a message when they least expected it. That felt very smart to me. And, ultimately, the work I chose to award Gold to did exactly that. “Game Changer” is an idea that could truly change culture. My hope, however, is that all the winners, the finalists and, indeed, the entrants will have the spotlight shone on their work. Young Glory is a great forum in which to prove that you have what it takes to be successful in an ideas industry. Bravo to all those that entered. And, particularly to those that won."
- Matt
Gold (25 points)
Professional
Game Changer
Laura Fontes and Nicolas Bruck
Clubhouse Studios
London, United Kingdom
Student
There were no Student Golds awarded this round.
Silver (18 points)
Professional
Sexist Machine
Christel Choong & Soenar Jayadi Santoso
Red Fuse Communications
Hong Kong
GAP FOR EQUALITY
Patrik Beky & David Tollner
HPS Group
Budapest, Hungary
(Page has expired since judging)
Student
Google'97
Sergey Pleshkov & Ivan Vlasov
Wordshop
Moscow, Russia
Bronze (15 points)
Professional
Captcha Equality Training
Samantha Cable & Rafael Martins
Leo Burnett Sydney & Isobar Sydney
Sydney, Australia
The Equality Sticker
Samantha Cable & Rafael Martins
Leo Burnett Sydney & Isobar Sydney
Sydney, Australia
The One Oscar Campaign
Kunal Pardeshi & Maryann Rodrigues
Ogilvy and Mather & Leo Burnett
Mumbai, India
Women for Wikipedia
Mark Rosenberg & Leila Cranswick
Archibald Williams/ 303 Mullen Lowe
Sydney, Australia
Student
HeForShe: Select Gender
Rea Jabara
Nuova Accademia Di Belle Arti
Milan, Italy
Grammarly for Sexism Education Material
Ayunda Kusuma Wardani & Maya Samah
Nanyang Academy of Fine Arts
Singapore
Finalist (10 points)
ProfessionaL
The Blue Tax
Liyana Hidhir & Hazyrah Mokhlas
Havas Singapore
Singapore
Do It Yourself
Liyana Hidhir & Hazyrah Mokhla
Havas Singapore
Singapore
Non Typical Endorsements
Christel Choong & Soenar Jayadi Santoso
Red Fuse Communications
Hong Kong
UnfairMeal
Wataru kurihara & Naoki Akaikes
picebox, inc.
Tokyo, Japan
Selfie Perception
Carlo Clerici & DJ Davids
AKQA New York
USA
Queen's Day
Mizumachi Yosuke & Saegusa Takahiro
Dentsu Isobar
Tokyo, Japan
WHY NOT?
Ling-Chih LIN & Yuki Matsuoka
Dentsu Isobar
Tokyo, Japan
LinkedIn Gender Equality Index
Mark Rosenberg & Leila Cranswick
Archibald Williams / 303 Mullen Lowe
Sydney, Australia
Hey Sir
Wilson Tan & Winona Wee
Freelance & Social@Ogilvy
Singapore
Coachella Fairstival
William Towers & Ashleigh Kennedy
George Patterson Y&R
Brisbane, Australia
iOS AUTOCORRECT
Olga Ivanova & Julia Chernenko
Freelance
Saint-Petersburg, Russia
Fairer Tales
Judy Au & Drishti Khemani
DDB Singapore
Singapore
Pirelli Calendar - Year Of Equality
Nitin Menon & Amit Mithkar
Leo Burnett Mumbai
India
Gender Equality Collection
Alice Vaxelaire & Hendrik Vor dem Berge
OgilvyOne Frankfurt
Germany
The Equal Step
Nitin Menon & Amit Mithkar
Leo Burnett Mumbai
India
The Linkedin Equalizer
Swagata Banerjee & Maruthi Sivakumar
Leo Burnett Mumbai
India
Gender-blind Verified
Emma Ziesemer & Tom Kimmorley
Redsuit & next Thursday
Brisbane, Australia
LinkedInclusive
Anais Read and Matt Newman
Redsuit Advertising / BCM Partnership
Brisbane, Australia
First Class
Anais Read and Matt Newman
Redsuit Advertising / BCM Partnership
Brisbane, Australia
Spot The Difference
Francin Cruz & Robin Soukvilay
Traffik & EdelmanToronto
Canada
The Missing Half
Evan Miguel & Jose Ramirez
Freelance & Republica
St. Louis & Miami USA
Equality Network
Oscar Salazar & Fink Corpus
Felipa Mexico, Mexico City
Gender Correct
Matteo Capaldi & Alice Chiapperini
AKQA Portland
USA
HeforShe LinkedIn Bot Extension
Farhan + Y2
Havas Singapore
Singapore
Student
#CoffeEquality
Will Simpson
Northumbria University
Newcastle, U.K.
Breaking Standards
Sungsu Park & Alicia Loupias
EDHEC Business School
Lille, France
genderequalityisfinallyhere.com
Maddie Rosenberg & Ela Kallonen
Miami Ad School Toronto
Toronto, Canada
Google Results
Sergey Pleshkov & Ivan Vlasov
Wordshop
Moscow, Russia
Half The Story
Rahul Rudra & Jack McSwiney
Leeds College of Art
Leeds, UK
Skype for justice
Malin Saarinen & Julia Gillgren
Yrgo
Gothenburg
Slide to switch words
Sungsu Park & Alicia Loupias
EDHEC Business School
Lille, France
Yes Girls Can
Alexey Almazov & Irina Koreshkova
Wordshop
Moscow, Russia