Round 3 of 8: November
Judge: Harsh Kapadia
EVP, Chief creative officer, mrm worldwide NYC
“It was a difficult brief. Young Glory entrants really played with some interesting insights and pushed the boundaries on what was possible and pushed the impossible as well. The idea that really got my attention the most was to change the most iconic thing about the brand for the right reasons. The bottle. Not only would it get people to talk about a very bold design decision it would get people to talk about why Absolut did it. I could see this idea upsetting a lot of design historians and a very good debate started - for the right reasons. Thank you for your bold thinking! ”
Gold (25 points)
Professional
too much of a good thing
Sam Rowlands and Jackson Elliott
M&C Saatchi
Sydney, Australia
Student
absolut remedy
Peter Holtze & Oskar Engman
Berghs School Of Communication
Stockholm, Sweden
Silver (18 points)
Professional
drink happy disclaimer
Matthew Bladin and Phoebe Sloane
CHE Proximity
Melbourne, Australia
Student
absolut reflection
Elin Breig Lindell & Tuva Lindvall
Berghs School Of Communication
Stockholm, Sweden
Bronze (15 points)
Professional
the absolut driver
Melany Ang & Amelia O'Connell
Freelance
Melbourne, Australia
Student
Happy hour
Andronicus Wu & Jean Richardson
Miami Ad School Toronto
Toronto, Canada
Finalist (10 points)
Professional
the open bar
Isobelle McGrath & Madeline Catanese
The Royals
Melbourne, Australia
absolut undercover
Rajivi Rao & Mansoor Jamal
22 Feet Tribal Worldwide DDB
Mumbai, India
absolut anonymous
Ben Ryan & Adrian Mok
Freelance
Sydney, Australia
it’s absolutly okay
Daphne See & Nicole Kee
BBDO Singapore
Singapore
absolut muted
Sollin Sæle
ANTI
Oslo, Norway
app-solut
Joscelyn Heng & Priscilla Liew
VaynerMedia APAC & TBWA Singapore
Singapore
never have i ever
Gwendelyn Gomez & Akanksha Nair
TBWA Singapore
Singapore
second chance
Aram Simonian & Antonina Ruba
IAMIDEA agency
Kiev, Ukraine
absolut social
Benn Tan & Jon Ng
We Are Social Singapore
Singapore
Student
absolut light train
Sebastian Benn
Danmarks medie og journalisthøjskole
Copenhagen, Denmark
unhappy hour
Lydon Ong & Max Ang
Singapore Management University
Singapore
pour it out
Linnéa Amundson & Sofia Bergvall
Berghs School of Communications
Stockholm, Sweden
absolut truth
Kasper Moss & Lovisa Zeiloth
Berghs School of Communications
Stockholm, Sweden
absolut genetics
Sebastian Pandonis & Folke Kühlhorn
Berghs School of Communications
Stockholm, Sweden
pay with your story
Yury Knyazev & Sergey Artemenko
MADS
Moscow, Russia
speed therapy
Ksenia Lazareva & Anastasia Khizhik
MADS
Moscow, Russia
absolut unbottle
Islom Gulyamov & Polina Polyakova
MADS
Moscow, Russia