Round 1 of 8: October
Judge: Matt Eastwood
Global Chief Creative Officer, McCann Health
“
This was a tough brief. Get Z to stop vaping by helping them realize the impact their actions have on a society engulfed by COVID-19. But the thing I love about the responses from the Young Glory entrants is that they all understood the importance of working with, not against, culture. The best ideas aimed at this audience authentically leveraged culture to bring about genuine change. In the professional category, the idea that I loved is the “Killing of a CGI Influencer”. It’s captivating and nuanced in a way that I believe would genuinely engage, and then surprise, the Gen Z audience. In the Student category, I was impressed by the way “The Vapemask” leveraged cancel culture, almost to the point of ridiculousness, to make a very serious point. Great work.”
Gold (25 points)
Professional
KILLING OF A CGI INFLUENCER
Georgina Dobrik & Tímea Maróti
VMLY&R Commerce Budapest / ACG Budapest
Budapest, Hungary
Student
The Vapemask
Peter Holtze & Oskar Engman
Berghs School of Communication
Bandhagen
Silver (18 points)
STUDENT
SAVE THE BOOMERS
Melanie Njoh & Frederik Emil Laursen
DMJX
Copenhagen, Denmark
O.K KYLE
Josephine Michaëlis & Naim Abdel'al
Danish School of Media and Journalism
Copenhagen, Denmark
Bronze (15 points)
Professional
AIRDROPLETS
Melany Ang & Amelia O'Connell
Freelance
Melbourne, Australia
Student
There were no Student Bronzes this round.
Finalist (10 points)
Professional
Whopperless whopper
Anton Karunsky & Iliya Bondar
Saatchi & Saatchi Ukraine
Kyiv, Ukraine
Necessary Vaping Fashion
Wu Sixin & Li Xiaoyan
Wunderman Thompson & Falmouth University
Singapore & UK
#JUULTRICKS
Unnati Marda & Rudy Zulkifly
Digitas Singapore
Singapore
Class Action Zoomers
Evan Miguel & Chelsea Tijerina
Fitzco & 180LA
Atlanta & Los Angeles, USA
DEEPVAPE
Aram Simonian & Antonina Ruba
IAMIDEA agency
Kyiv, Ukraine
UnfollowKaren
Eunice Tan Wei Yue & Tan Ping Hao
Freelance
Singapore
The Vape Repellent
Drishti Khemani & Au Hoi Wa
VCCP Singapore & Cheil Worldwide Singapore
Singapore
Student
The only mask for true vapers
Line Christina Borup & Leonora Ingeborg Schytte
DMJX - Creative Communication
Copenhagen, Denmark
Dying to meet me?
Kenneth Zhu & Timotius Kurniawan
University Of New South Wales
Sydney, Australia
Vapemoji
Yury Knyazev & Sergey Artemenko
MADS
Kyiv, Ukraine
No audible song
Mariia Podkamenna & Elena Klepikova
MADS
Kyiv, Ukraine
FACE THE TRUTH
Sebastian Pandonis & Folke Kühlhorn
Berghs School of Communication
Stockholm, Sweden
Nasty Vape
Kasper Moss & Lovisa Zeiloth
Berghs School of Communication
Stockholm, Sweden