Round 7 of 8: April
Judge: Denise Cole
CO-FOUNDER, CREATIVE DIRECTOR AT JULIET
“Big congrats to everyone who submitted to this brief. A lot has changed in our worlds in a year and a half. This is the kind of new thinking needed to solve some of the challenges our industry never would’ve imagined we would be facing. The ideas that rose to the top were the ones that truly captured the psychology of why we virtually choose to connect. Because let’s be honest, we’ve all spent A LOT more time staring into zoom screens over the last year than any of us wanted. These ideas push past the “we could” and get into to the “we want to”. And there’s a lot of fun to be had, and genuine connection to be experienced once we tap into that space.”
Gold (25 points)
Professional
#modernstate
Team: Isobelle McGrath & Madeline Catanese
Agency: The Royals
Location: Melbourne, Australia
Student
unreal show
Team: Viktor Pavlenko & Elena Lepilina
School: MADS
Location: Moscow, Russia
Silver (18 points)
Professional
the pitch elevator
Team: Ben de Klerk & Leora Zuckerman
Agency: Saatchi & Saatchi / Ogilvy
Location: Sydney, Australia
Student
stand-up rehearsal
Team: Yegor Kosolapov & Ilya Sarapultsev
School: MADS
Location: Moscow, Russia
led there be light
Team: Peter Holtze & Oskar Engman
School: Berghs School Of Communication
Location: Stockholm, Sweden
Bronze (15 points)
Professional
twin sips
Team: Drishti Khemani & Au Hoi Wa
Agency: VCCP Singapore & Cheil Worldwide Singapore
Country: Singapore
Bender from home
Team: Dawn Abegail & Shervin Low
Agency: Bartle Bogle Hegarty Singapore
Country: Singapore
Student
catch the autograph
Team: Mariia Podkamenna & Elena Klepikova
School: MADS
Location: Kyiv, Ukraine — Moscow, Russia
pray station
Team: Islom Gulyamov & Polina Polyakova
School: MADS
Location: Moscow, Russia
knockin’ on heaven’s door
Team: Natalija Romanova & Oksana Karaulova
School: Wordshop
Location: Moscow, Russia & Bilbao, Spain
Finalist (10 points)
ProfessionaL & STUDENT
There were no Finalists awarded this round.