kelsey horne & alexis bronstorph, executive creative directors, taxi toronto

[ Our Story ]

Kelsey and Alexis have been working together blissfully and successfully since 2013. But it’s more than just their unisex names they have in common. They both love great ideas, they get excited about the craft, have a strong work ethic, and a passion for growing teams and mentoring young talent. They currently oversee a handful of multi-disciplinary teams that work across broadcast, digital, content, experiential and design. And just so we’re clear, Kelsey is the guy; Alexis is the girl.

[ Alexis Bronstorph ]

Alexis started her career in advertising at 9 years old, when she did voiceover work for a radio commercial. She then took a brief hiatus to become an adult, and over the last 13 years, has been working as a Creative Director and copywriter across all disciplines, from broadcast, to digital, to social, and experiential. Her work has won Cannes Lions, Clios, One Show pencils, featured on the cover of Archive magazine, and has won numerous Marketing, Cassies, and ADCC awards.

Throughout her career, Alexis’ strategic and collaborative approach has helped build and grow brands from the small and local to the big and national. Some of her favourites include: Heineken, Axe, Kraft Canada, PC financial, Tim Hortons, TJX, belairdirect, Netflix, Subway, WWF, and most recently, Rethink Breast Cancer.

[Kelsey Horne ]

As an internationally experienced Creative Director with cross-functional brand and client insights, Kelsey brings a proven passion and dedication to his craft. He has created strategic world-class work at various top-tier agencies for brands such as Subway, WestJet, Heineken, Netflix, Volkswagen, belairdirect, Tim Hortons, PC Financial, Kraft Canada, GM, YWCA, WWF Canada, Rethink Breast Cancer and Black Lives Matter.

Over his 15 year career, his work has been consistently awarded both internationally and nationally by The One Show, D&AD, Cannes, Clio Awards, Communication Arts, The Art Director’s Club of New York, Archive Magazine and almost every show in Canada including The Advertising Design Club of Canada, Cassies, Marketing Awards, and Applied Arts. Kelsey’s innovative and inventive nature have made measurable impacts to his clients’ business.

Brief : MAKE INSECTS AS CRAVEABLE AS BURGERS

The future of food.

It’s on our minds.

We are in a global food crisis. From food insecurity to environmental impact, what we eat matters more than ever.

Some facts:

Of the roughly 7 billion people alive today, nearly 1 billion of us are hungry or malnourished.

In the United States in 2019, 37.2 million people live in food-insecure households.

9.5 million adults lived in households with very low food security.

6.0 million children lived in food-insecure households in which children, along with adults, were food insecure.

Globally, animal agriculture is responsible for more greenhouse gases than all the world’s transportation systems combined.

Rising global temperatures, water stress, and drought can catastrophically change the way we farm.

And by 2030, global food demand is expected to rise by 35%.

And while we all eat differently around the world, there’s something every city, town, and country in the world has in abundance: insects.

“Insects are among the most efficient forms of food available. 80% percent of a cricket can be eaten, while only 55% of a pig and 40% of a cow are edible.”

So how do we go beyond Beyond Meat, and make people want to order up a plate of crickets next time they’re out for dinner?

Your Challenge?

Get people past the stigma of eating insects. Normalize it and make compelling enough work for someone to crave these little buggers. It can be anything: print, experiential, digital, direct, mobile, social… Just make it good.

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