Round 8 of 8: March


SMG STUDIO.

smg-team-2019_Q3.jpg

What does S.M.G stand for? Small Medium Giants? Sensible Motorcycle Gang? Six Million Gorillas?! We could tell you, but where's the fun in that?

SMG Studio is an independent games studio founded in the deepest darkest jungles of Sydney, Australia. It is dedicated to producing games with original and licensed IP.


The studio’s most notable games include Thumb Drift, OTTTD, One More Line, One More Dash and Thumbzilla. Check out all their game trailers and awards here.


SMG spawned, with the support of Screen Australia, from the belly of digital agency Soap Creative (which won Interactive Agency of the Year in Australia 4 years in a row).


Brief: MOVING OUT

Promote a game about moving house, when the world is in lockdown.
— SMG team

We just released a new game called Moving Out.

It’s a zany action-puzzle removals simulator available on Nintendo Switch, PC, PlayStation 4 and Xbox One.

We want families around to play it at home.

But how do you promote a game about moving house when the world is in lockdown?

Show us how to build hype and awareness about Moving Out, taking into consideration how people around the world are currently living and consuming media.

We want big ideas, so assume you have a sizeable budget. We’re also open smart scrappy ideas that efficiently fulfil the brief.

We’ll award ideas we feel we feel would be most effective at getting people to purchase and play moving out, and that make us jealous we didn’t think of them ourselves.*

*And yes, if there are any ideas we really love, we’ll be in touch about working with you to commission them.

Submission Deadline Extended: May 15th at 11:59pm PST (Los Angeles tome)