Round 6 of 8: February

SIMON WOOD, Founder, SNEAKER FREAKER.

Designer, author, brand historian, muscle car enthusiast and professional sneaker aficionado, Simon ‘Woody’ Wood is a passionate advocate for following your dreams. After numerous adventures in advertising, fashion and the film industry, Woody founded Sneaker Freaker magazine in 2002 as a lark to get free shoes. Conceived and created in two manic weeks, 3000 copies were given away in his hometown of Melbourne. Today those first editions sell for hundreds of dollars.

Having collaborated with Nike, Bearbrick, New Balance, ASICS, Montana Paint, Saucony, Diadora, Le Coq Sportif, Lacoste, AIAIAI, adidas and PUMA, Woody’s discerning eye for designer detail and story telling is legendary. He has also written and produced books for Nike, New Balance, G-SHOCK, PONY, Globe, PUMA, Saucony and Reebok. In 2018, Woody unveiled his most ambitious project yet. Stuffed with thousands of original photos and his own personal observations, The Ultimate Sneaker Book is already regarded as the definitive source of sneaker knowledge and more than worthy of its ambitious title.

Brief: SPACE JAM 2

I want you to come up with a marketing stunt for the upcoming Space Jam 2 movie.

Yes, the trailer will be watched hundreds of millions of times anyway. Yes, the movie already has a huge lead talent (Lebron James). And yes, it’s the second iteration of one of the most iconic movies ever.

But this movie still feels like its marketing should encompass something more… a marketing idea that becomes viral in its own regard… that builds even more hype for the movie’s release.

You’re working with realistic challenges, just like if this was a real world brief. Those challenges include not knowing the final script - or the official premiere date. But your challenge isn’t to cut a trailer. It’s to get the globe clicking on, and sharing, content about Space Jam. So everyone on the planet knows to keep an eye out for Space Jam 2 when it is in cinemas.

To summarise, your brief is to:

Create an experiential, digital or PR stunt for Space Jam 2, to get the globe excited about Space Jam 2. The more chatter and earned media I think the idea can generate globally, the higher I’ll rank it.

Submission Deadline: February 29th at 11:59pm PST