Round 5 of 8: January
Judge: Xander Lee
Creative Director, bbh asia pacific
Firstly, this brief was by no means an easy one, so thank you all for giving this a shot.
The key to this brief isn't just about promoting the use of toilets, but it's in our unique target audience themselves. As such I favored ideas that showed understanding and empathy towards them. Which is why you will notice that most of the winners below have one common trait; Empowerment.
Thanks again and congratulations to all our winners!
- Xander
Gold (25 points)
Professional
There were no Professional Golds awarded this round.
Student
There were no Student Golds awarded this round.
Silver (18 points)
Professional
Votoilet
Team: Shoichi Seki & Satoshi Ichishima
Agency: ADK
Country: Japan
Student
Bronze (15 points)
Professional
give a sh!t
Team: Angelo Roldan & Spencer Friedman
Agency: Publicis
Country: Toronto, Canada
GIVE A SHIT
Team: David Jones-Hawke & Serge Ozegovic
Agency: Banjo Advertising
Country: Sydney, Australia
Student
defecaution
Team: Alexander Keblow Kofoed & Christian Skjøtt
School: Danish School of Media and Journalism - Creative Communication
Country: Copenhagen, Denmark
Password: Dehli
Finalist (10 points)
ProfessionaL
the bollywood bowl grant
Name: Michelle See-Tho
Agency: TBWA
Country: Melbourne, Australia
mini medics
Name: Emily Field
Agency: BMF
Country: Australia
Student
poop for profit
Name: Aske Bjørnskov Kror & Bastian Kjar
School: Reklamelinjen
Country: Copenhagen, Denmark