Round 7 of 8: March
Judge: Greg Tan
SENIOR MANAGER, DIGITAL GOVERNANCE (GLOBAL COMMUNICATIONS), PEPSICO
“This wasn’t an easy brief. There are multiple factors at play - existing legislation, winning over hearts and minds, social platforms’ terms of use. It’s no comparison, but I can tell you from experience working with and on some of the world’s largest brands that a winning strategy takes these considerations into account. That it’s empathetic to the reality that a client (or in this case, American youth) operate in. Failing that, it’s not a strategy - it’s just an idea.”
Gold (25 points)
Professional
There were no Professional Gold awards this round.
Student
The Pencil Act of 2018
Team: Siddhant Pawar
School: Miami AdSchool
Location: Mumbai, India
Talk to Us
Team: Hsiu Chi Kuo & Wei Wang
School: Academy of Art University
Location: San Fransisco, USA
Shooting Stream
Teams: Carlyn Hinojosa & Chelsea Tijerina
School: The University of Texas
Location: Austin, USA
Silver (18 points)
Professional
One Day to Change
Team: Jane Le & Ash Myburgh
Agency: Ogilvy Sydney
Location: Sydney, Australia
Kickstart CDC Funding
Team: Koshila Perera & Samuel Moore
Agency: WiTH Collective
Location: Sydney, Australia
Student
There were no Student Silvers awards this round.
Bronze (15 points)
Professional
Make Your Voicemail Heard
Team: Koshila Perera & Samuel Moore
Agency: WiTH Collective
Country: Sydney, Australia
Student
There were no Student Bronze awards this round.
Finalist (10 points)
ProfessionaL & STUDENT
There were no Finalists awarded this round.