Round 2 of 8: October
Judge: Stefanie DiGianvincenzo
STRATEGIC DIRECTOR & GLOBAL CURATOR ON RARE, GOOGLE
“There were lots of ideas around new award categories, diversity rankings and hiring initiatives, some of which rose to the top above others. Why? Because I was looking to award ideas that I felt would genuinely affect widespread change. Ideas that could shift the behaviour of many, not just a few. Ideas that I could ultimately execute through Rare – whether that be through an owned initiative, or one that I could execute with a brand partner.
The ideas that performed the best showed a real understanding of industry motivations, and worked in a way that, I felt, would genuinely drive change in the day to day operations of the business. And the ideas that fell short did so because they missed that mark – either they focussed on changing consumer behaviour, or changing the behaviour of an isolated group within the business.
Overall, I was very impressed with the entries, and look forward to getting in touch with the winners to talk more about how we can make some of these ideas happen.”
Gold (25 points)
Professional
Match—by Rare
Team: Bella Plush & Sebastian Covino
Agency: SDWM
Location: Melbourne, Australia
Student
Miló - to make the most of diversity everyday
Anh Pham & Lucia Moreno Huang
School: Edinburgh Napier University
Location: Edinburgh, UK
Silver (18 points)
Professional
The Diversity Brief
Team: Lizzie Wood & Amanda Alegre
Agency: The Monkeys
Country: Sydney, Australia
Dear Stefanie
Team: Emiliano Salmon & José Miguel Garcia
Agency: Felipa: Creative Studio
Location: Mexico City
Student
Make room for diversity
Team: Roman Gurbanov & Ilya Pochkun
School: MADS
Location: Kyiv, Ukraine
Bronze (15 points)
PROFESSIONAL
There were no Professional Bronze awards this round.
Student
Conscious Report
Team: Mavis Lok & Zeynep Atacan
School: Goldsmiths, University of London
Location: London, UK
Finalist (10 points)
Professional
The Hot and Bold List
Team: Shaun McFarlance & Joshua Brown
Agency: Noisy Beast
Location: Melbourne, Australia
UnlikedIn
Team: Federico Lommi & Mattia Anelli
Agency: TBWA Milan and Leo Burnet Milan
Location: Milan, Italy
Rule 15
Team: Kirsty Brewis & Adam Redmond
Agency: DDB NZ & FCB NZ
Location: Auckland, New Zealand
The Open Door
Team: Nicola McCooe & Catarina Araujo
Agency: Freelance and Mesh
Location: London, UK
Diversi-Tea
Lucas Fowler & Jack Burton
Agency: Ogilvy Sydney
Location: Sydney, Australia
Student
The Most Diverse Agency in the World
Christopher Vena & Daniel Zhang
Miami Ad School Toronto
Toronto, Canada
Diversity is Competency
Team: Ludwig Bornholm & Alexander Elmfeld Rönnmark
School: Berghs School of Communication Stockholm
Location
Cards Against Humanity: NSFW Edition
Team: Mavis Lok & Zeynep Atacan
School: Goldsmiths, University of London
Location: London, UK
DONATE TO FUTURE TALENT
Team: Peter Emil Birkvig & Sophie Amalie Fälling
School: DMJX - Creative Communication
Location: Copenhagen, Denmark
Pass to Life
Team: Denis Belousov & Ksenia Panteleeva
School: Student MADS
Location: Moscow, Russia
We're not a mistake
Team: Elvira Sadykova & Anastasia Tretyakova
School: MADS
Location: Moscow, Russia