Round 7 of 8: March
Judge: Noel Yeo
CREATIVE DIRECTOR, SPOTIFY
And I thought I was a fan of Oasis! Thanks for digging deep into the band’s history, learning what makes them tick, and just really nailing the tone of what they do. Understanding a music artist isn’t any different from understanding a product or service, and your knowledge of the band has put me to shame. Truly enjoyed some of the bizarre thinking. A lot of ambitious ideas in the mix as well. In the end, I needed to put my creative director hat on and assess the work as if it were a real brief. The standout idea for me took a not-new territory, i.e. sibling rivalry, into a completely fresh area that could really only work for Oasis. Still in awe. Thank you all for inspiring me.
- Noel Yeo
Gold (25 points)
Professional
BROTHERS UNITED
Vitor Simões Zillo & Mateus Maziero de Siqueira
LewLara\TBWA & Talent Marcel
Sao Paulo, Brazil
Student
No gold was awarded in the Student category.
Silver (18 points)
Professional
a final tribute
Kirsty Brewis & Adam Redmond
DDB NZ & FCB NZ
Auckland, New Zealand
Student
No silver was awarded in the Student category.
Bronze (15 points)
Professional
Mrs Gallagher
Kirsty Brewis & Adam Redmond
DDB NZ & FCB NZ
Auckland, New Zealand
Student
taste the classics
Max Ang & Lydon Ong
Singapore Management University
Singapore
so be it
Yakushina Maria, Anikina Alena
MADS
Moscow, Russia
so be eat
Nikita Labutin & Anna Lepeshkina
MADS
Moscow, Russia
Finalist (10 points)
ProfessionaL
The Wibbling Alliance
Lizzie Wood & Amanda Alegre
The Monkeys
Sydney, Australia
the deep apology
Kirsty Brewis & Adam Redmond
DDB NZ & FCB NZ
Auckland, New Zealand
mad fer it
Megan Latter & Ellen Woods
McCann Melbourne
Melbourne, Australia
the fix tape
Kevin Krooks & Gustaf Haffling
Nosy & Mirum
Stockholm, Sweden
mirror tweets
Vitor Simões Zillo & Mateus Maziero de Siqueira
LewLara\TBWA & Talent Marcel
Sao Paulo, Brazil
so beer it
Lucas Fowler & Jack Burton
Ogilvy
Sydney, Australia
Student
back to oasis
Alisher Seytniyazov & Anastasiya Li
MADS
Tashkent, Uzbekistan
BRING THE VOICE OF STADIUMS BACK
Vladimir Bolobolov & Sofie Ruzaykina
MADS
Moscow, Russia