Round 4 of 8: December
Judge: Maxime Sauté & Xavier Blais
Partners, creative directors, rethink
“Great job to all. We were very impressed by the level of submissions, especially in the student category.
We evaluated every submission with our own criteria for evaluating ideas at Rethink - C.R.A.F.T.S., asking ourselves is the idea Clear, Relevant, Achievable, Fresh, True and Shareable?
A lot of you used the Verified Symbol as a trigger to influence young voters and voice messages on WhatsApp to ‘Voice the voiceless’. We gave merits to the best executions but remember that using a device or a service like Airbnb isn’t a fully formed idea. Creating a brand new button or changing a feature or shutting down a platform just isn’t feasible. We gave Gold to the executions that we could start producing Tomorrow and that could make a real dent in the problem of voting and voter registration in the States.
”
Gold (25 points)
Professional
promote the vote
Team: Rubini Gun & Jardin Anderson
Agency: M&C Saatchi
Location: Sydney, Australia
freedom by facebook
Team: Bella Plush & Sebastian Covino
Agency: SDWM
Location: Melbourne, Australia
Silver (18 points)
Professional
deep truths
Kyle Lotherington & Aaron Bethune
Agency: Deloitte Digital
Location: Melbourne, Australia
Student
Election reflection
Tania Potiukaeva & Sasha Mir
School: MADS
Location: Moscow, Russia
post your vote
Christopher Vena & Daniel Zhang
School: Miami Ad School Toronto
Location: Toronto, Canada
Bronze (15 points)
PROFESSIONAL
There were no Professional Bronze awards this round.
Student
Amnesty: It's Up to You
Josephine Berg & Tova Andersson
School: Berghs School of Communications
Location: Stockholm, Sweden
Forgot your password?
Emma Svartholm & Magdalena Bing
School: Berghs School of Communications
Location: Stockholm, Sweden
Password: Myran
ubervote
Yakushina Maria, Anikina Alena
School: MADS
Location: Moscow, Russia
run for president
Yulia Pechenkina & Renat Yafarov
School: MADS
Location: Moscow, Russia
Finalist (10 points)
Professional
The Voter Symbol
Vitor Simões Zillo & Mateus Maziero de Siqueira
Agency: LewLara\TBWA & Talent Marcel
Location: São Paulo, Brazil
the voter’s badge
Claire Herselman & Maria Torres
Agency: Ogilvy Sydney
Location: Sydney, Australia
verified voter
Kyle Lotherington & Aaron Bethune
Agency: Deloitte Digital
Location: Melbourne, Australia
Badge of influence
Igor Kleshcev & Arseniy Tyshenko
Agency: 2SHARP/BBDO
Location: Moscow, Russia
ask for a vote
Emiliano Salmon & José Miguel Garcia
Agency: Felipa: Creative Studio
Location: Mexico City, Mexico
Share & Vote
Grace Wong & Audrey Chia
Agency: BBH Singapore
Location: Singapore
Student
time your vote
Kittikorn Thongchim & Poonam Dasilva
School: N/A
Location: Singapore
verified voter
Peter Emil Birkvig & Sophie Amalie Fällinge
School: DMJX - Creative Communication
Location: Copenhagen, Denmark
verified patriot
Denis Belousov & Ksenia Panteleeva
School: MADS
Location: Moscow, Russia
Whatsapp Candidates
Ludwig Bornholm & Alexander Elmfeldt Rönnmark
Agency: Berghs School of Communications
Location: Stockholm, Sweden